Sharjah: Sharjah Roads and Transport Authority (SRTA), in partnership with the Sharjah Finance Department, has unveiled the "Masar" system, a strategic initiative aimed at enhancing the electronic collection system for heavy transport fees in the emirate.
According to Emirates News Agency, the project aligns with Sharjah's efforts to accelerate digital transformation and develop smart infrastructure, adhering to global best practices in traffic management. The "Masar" system exemplifies the integration of roles among government entities to improve service efficiency and provide innovative technological solutions that contribute to sustainability and enhance Sharjah's competitiveness as an advanced logistics hub.
Yousef Khamis Al Othmani, Chairman of SRTA, stated that the "Masar" project represents a significant advancement in the institutional work system, demonstrating SRTA's commitment to comprehensive digital transformation. The project utilizes a smart mechanism supported by state-of-the-art sensing and artificial intelligence technologies, enabling precise and instantaneous reading of vehicle data, which replaces the traditional manual system with advanced digital solutions.
Al Othmani emphasized that "Masar" is not just about developing the toll collection mechanism but also serves as a crucial element in supporting smooth traffic flow by reducing waiting times and facilitating truck passage through designated points. This initiative positively impacts the transportation sector in the emirate.
He also mentioned that the project promotes transparency and effective oversight through precise monitoring systems and real-time reports, which aid in data-driven decision-making. This effort aligns with the goal of achieving environmental sustainability by reducing congestion and emissions, reinforcing the Authority's role in developing infrastructure according to international standards, and supporting Sharjah's vision of a smart and sustainable transportation system.
Waleed Al Sayegh, Director-General of Sharjah Finance Department, highlighted that the project embodies the strategic partnership between government entities in Sharjah. It accelerates digital transformation by linking electronic truck toll gates to the Tahseel smart payment gateway's digital wallet system, enhancing service integration and improving the efficiency of financial collection.
Al Sayegh further noted that the adoption of Tahseel as the project's digital payment solution offers flexible and secure payment methods, contributing to faster transaction processing and increased transparency. He stressed that Masar is pivotal in realizing Sharjah's vision of becoming an advanced smart city, thereby boosting the emirate's status as a leading regional logistics hub.