Sharjah:The UAE Government Media Office has been honored with the Sharjah Government Communication Award 2026 in the 'Best Campaign Promoting Emirati Identity' category for its 'Proud of the UAE' campaign. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, the campaign aims to promote social cohesion and reinforce pride in the UAE, highlighting its values, unity, loyalty, and belonging.
According to Sharjah 24, the recognition underscores the campaign’s success in establishing a national model for integrated government communication through unified messaging, enhanced community engagement, trust-building, and the promotion of a positive spirit. The campaign evolved into a societal movement, uniting citizens, residents, government entities, private-sector organizations, media outlets, and content creators to express their pride in the UAE, its leadership, and achievements, as well as their confidence in the nation’s security and stability.
Saeed Al Eter, Assistant Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Government Media Office, remarked that the campaign embodies the vision of the UAE’s leadership to strengthen social cohesion and national pride. He emphasized that the unity of UAE society and the people's confidence in their leadership and institutions are the nation's strengths.
Al Eter further stated that the campaign reflects the guidance of the UAE’s leadership, becoming the foundation for the country's strength and stability. The 'Proud of the UAE' initiative is designed not just to disseminate messages but to build trust, raise awareness, and instill national values. Amid regional shifts, the campaign has emerged as a national model for unifying people and communicating effectively through media, fostering a sense of reassurance and optimism.
The campaign’s strategy involved unifying media messages and integrating efforts from various institutions and partners to enhance community engagement. It leveraged national identity and shared symbols to strengthen trust and a sense of belonging across all societal segments. The UAE flag served as the campaign’s unifying national symbol, expressing pride in the nation, its leadership, and its achievements.
From April 9 to 14, 2026, the campaign distributed over 5,000 UAE flags and created and shared more than 1.7 million pieces of digital content across multiple platforms. This content garnered over 407 million views, reached more than 530 million people, and generated over 10 million interactions, reflecting the extensive community participation and the campaign’s ability to convey a national message effectively.