Abu dhabi: The UAE Media Council has signed four Memoranda of Understanding (MoUs) with leading national companies, granting them the authority to apply for a Visiting Advertiser Permit on behalf of content creators producing advertising content in the country. These agreements aim to streamline the permit application process, support content creators, and enhance efficiency across the UAE's media sector.
According to Emirates News Agency, the signing ceremony was attended by Mohammed Saeed Al Shehhi, Secretary General of the UAE Media Council. Maitha Al Suwaidi, Executive Director of the Strategy and Media Policies Sector, signed MoUs with the New Media Academy, Exposed, Agency971, and imfluence. Al Shehhi highlighted that since its launch in July, the Advertiser Permit has received a positive response and strong engagement, helping regulate the advertising content industry. Nearly 5,000 permits have been issued to date.
He further noted that the UAE's advertising content industry is expanding, reflecting the market's strength and attractiveness for creators and companies. This regulatory framework aims to ensure the rights of all parties through clear, transparent procedures, enabling companies to work with global content creators within a professional structure that enhances quality and upholds standards.
The Visiting Advertiser Permit is valid for three months and can be renewed for additional periods, up to a maximum of six months, upon payment of the applicable extension fees. To obtain a permit, applicants must register with an advertising or talent management agency licensed and accredited by the UAE Media Council. The contract between the advertising entity and the agency must be based in the UAE. Applicants must also be at least 18 years old, of good character, and have no convictions for felonies or misdemeanors involving moral turpitude or dishonesty unless their civil rights have been restored. Additionally, all submitted advertising content must comply with the Council's approved media content standards.
Applications for the Visiting Advertiser Permit must be submitted exclusively through Council-accredited advertising agencies or talent management agencies accredited by the UAE Media Council.