Sharjah: Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, emphasised the importance of the Council's participation in the 14th edition of the International Government Communication Forum (IGCF 2025), organised this year by the Emirate of Sharjah under the theme 'Communication for Quality of Life.' He noted that the forum is one of the most prominent events in the UAE and the wider region.
According to Emirates News Agency, Al Shehhi, in his statements on the sidelines of the forum's opening day, stated, "Our participation comes through a pavilion that highlights the concept of quality of life in the UAE, while also showcasing the country's desert and mountain environments."
He further noted that the UAE Media Council prioritises people as the true content creators. In line with this, the Council recently launched the Advertiser Permit, aiming to regulate advertising content on social media platforms, whether paid or unpaid, to ensure the protection of both individuals and companies.
Al Shehhi highlighted the strong demand for the 'Advertiser Permit,' with over 1,800 content creators registered so far. He stressed that the initiative is a proactive step unique to the UAE, widely praised at the regional level, and is expected to significantly impact the regulation of the advertising sector, particularly for individuals.
He also mentioned that over the past two years, the UAE Media Council has established a comprehensive legislative framework and robust regulatory policies, positively impacting the development, efficiency, and sustainability of the media sector.